Knowing what a manufacturing writer can do for you is a big deal. The perfect writer can make you more money, grow your customer base, and free up your time. In this piece, you’ll learn more about how a writer helps your company and what they can do for you.
What is a Manufacturing Writer?
A manufacturing writer is someone who works professionally as a writer to put together written content for your manufacturing operation.
One challenge that goes into finding the right manufacturing writer is finding someone with experience. Not just writing experience, but experience working for a manufacturing company in the past.
A high-quality manufacturing writer is a combination of two things: a manufacturing expert and a writing expert.
What Can a Writer Do for Your Manufacturing Operation?
Wherever your company needs written content, a writer comes in handy. There are a few categories that probably relate to your operation.
Website Content
Every manufacturing company needs a website. In the digital age, no one is picking up a phone book and leafing through it. People will find you and connect with you through the internet.
They’ll wind up on your website and start shopping with you. You only have one chance to prove your credibility and authority.
As someone reads your website content, they are judging whether or not they want to do business with you.
Content that’s poorly written, has grammatical errors, or is hard to understand will ruin your chances. You need a writer that can convince a reader that you’re the best choice around. A writer should be able to tackle content like:
- About Us page
- Services
- Service Area pages
- Contact Us
- Homepage and landing pages
- Blog
- Product and service descriptions
Product and Service Descriptions
This is part of the content on your website. It’s your opportunity to explain what you do and what you have to offer. What makes you special? A reader should know this immediately after reading these descriptions.
These descriptions can be as detailed as you’d like. The writer should establish what the product or service is, how it’s beneficial to the potential customer, and why your company is the best place to get it.
If this section falls short, you’ll lose your customer on the final stage of the sales funnel.
The problem that a lot of people face usually shows up in this category. You know your product inside and out, but you might not be able to explain it in words that an everyday person can understand. You might have a hard time persuading someone since you’re so close to the product.
A third-party writer can translate your product into sales copy that a reader will fall in love with. The writer should use terms and descriptions that anyone can understand.
Boosting Your Google Ranking
You might not realize it, but a vast majority of people are looking for you on Google. If you’re not ranked high enough, they’ll wind up going with your competitor. Around 92% of searchers don’t go past the first page of Google.
How do you get to the first page? A high-quality writer. Writers use a technique called Search Engine Optimization (SEO) which boosts your Google ranking. A good enough writer can get you to the first page of Google.
This is the big way that you’ll make money. It means more views, clicks, and interactions with your site. This converts to more revenue and loyal customers.
Running Your Blog
As an expert in manufacturing and writing, I can’t tell you how powerful a blog is. Blogs are the number one way to boost your Google ranking and drive a boatload of people to your site.
Your blog should focus on something within your industry. It can be related to manufacturing or whatever sub-category your business serves.
As people read your blog posts, they’ll want to know more about you. They’ll wander to your site or follow links in your article. They’ll find out about your product and services. They’ll do business with you.
I’ve seen this happen time and time again. The number of views you get on your blog directly relates to how much money you make. More views, more cash.
This is the place where a writer starts to shine. They can start a blog from scratch for your business. If the writer knows about manufacturing, they can produce content for your blog and come up with post ideas. The result is a truly hands-free way for you to make more cash.
Increase Profits and Free Up Time
This is a point that I’m going to repeat until I’m blue in the face – a writer is here to make you money. It happens in two general ways:
First, they free up time for you to focus on growing your business. Cha-ching. Second, the writer brings more customers to your operation. Cha-ching.
Would you rather give your sales pitch in a room with ten people in it, or ten thousand people? A writer will broaden your audience and multiple your online viewers.
A professional manufacturing writer will put together content that establishes your authority and convinces people to choose your product or service. All the while, you can work on the other parts of your business.
A high-quality writer is almost completely hands-off. They get direction from you in the beginning, then you should only hear from them when they have content to deliver and an invoice.
Knowing When to Hire a Manufacturing Writer
A lot of business owners that I talk to struggle with knowing when to hire a writer. Knowing when to hire a manufacturing writer is an important point.
A writer is a cash cow for your company. That might seem dramatic, but I’ve seen it happen first-hand. I personally worked on a project that took a blog from 100 readers a month to over 50,000. The sole reason? I put together content for him.
Keep in mind, you should never take on a writer if it means taking out a loan or going into debt.
If you can afford a writer, it might be the best decision for your company. If you get more views online, you’ll get more money in your pocket.
A good writer can target local audiences or expand the content to have a global reach. It all depends on your audience.
Benefits of a Manufacturing Writer
A lot of these thoughts were discussed already, but I want to give you a rundown. Here are the benefits of having a manufacturing writer on your team:
- More views on your website
- More money in your pocket
- More free time for you to focus on your business
- Increased brand awareness and visibility
By having a stronger presence on Google, you’ll get connected with the right people. This is good news whether you run a global operation or you depend on local customers.
Disadvantages of a Manufacturing Writer
Of course, I need to be honest in this post. There are some downsides to bringing on a writer:
- It costs money (isn’t as cheap as you might think)
- It requires a vetting process to find the perfect writer
The biggest downside is the financial aspect. A lot of people don’t know what to expect price-wise if they’ve never worked with a writer in the past.
Why Choose CTB Writing?
At CTB Writing, I provide my services as a manufacturing writer for your company. I’ve worked in manufacturing since 2015 and I’ve been a writer since 2017. I consider myself an expert in both and I can deliver the content that you deserve. I know how to boost your Google ranking and boost your revenue.
I’ll put together all of your content and I won’t waste your time during the process. CTB Writing is here to free up time for you and make you more money.
You can contact me to start the conversation, learn more about me, or see what services I have to offer. From one manufacturing expert to another – a writer might be what your operation is missing.
CTB WRITING 